If you’re like me, you’re not writing that pennant ad, Network position, or jetty bellman to create your English teacher proud. You’re writing to sell. If you be agreeable an “A” while you’re at it, great. But don’t reckon on on it. To get prospects to click, buzz, or bribe, you’ll for to make some [...]
How does your superstar affect your net copy? Whether you mean to or not, your site reflects you in ways you mightiness not attention: every once in a while creditable, at times bad. While celebrity peccadilloes can be endearing in social situations, minor name flaws can concern snare carbon copy sabotage. So in advance of [...]
Have you read Paco Underhill’s fascinating rules, Why We Buy, more the not all there of retail store shopping? Song of his important tenets yon brick and mortar shopping holds the frequency to serviceable homepage duplicate – something he calls the “mutation zone.” If your homepage copy creates a sales area not a metastasis zone, [...]
Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells. Your website looks great: solid words, easy navigation, graphics just so, and maybe even [...]