Sole of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list essays on snakehead fish?” My riposte is, reveal someone who’s already reaching your goal retail in droves, and make use of THEM to develop your enrol! How? With these three easy steps: STEP 1: [...]
It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas [...]
My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I’d like to get on their mailing list. That’s very smart. However, the WAY in which they did this made a big difference in my answer. I [...]
One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?” My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps: STEP 1: Determine exactly who your ideal client [...]
We all know that fashion is an enormous industry to talk about, and when it comes to writing fashion articles, you want to ensure that you can create vibrant and interesting content for your targeted readers! Good fashion writers create a buzz on the latest fashion apparel and accessories, and they quickly create many trends! [...]
Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl? Of course you wouldn’t. You know that people seeing your message just once wouldn’t be enough. Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages? The answer is… [...]
Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there’s a reason why I’ve never gone in and given it a chance… The restaurant [...]
But here’s the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a “slippery slope” sales letter. Remember that [...]
Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I’m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at [...]
I hate to share this, but I love watching infomercials. And I’ve ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. If you sniff around most people’s homes, you’ll find SOMETHING ordered from an infomercial, whether it’s the Ronco Rotisserie or Victoria Principal’s [...]