Helping Clients Overcome
If you write for a living, that is, if you write articles for clients you often have heard about writer’s block. Personally, I think the topic is overdone and simply something that comes about when the author is too tired, distracted, or simply not interested in the topic at hand [oh, yes...this does happen!] On the other hand, do your clients sometimes suffer from writer’s block? Okay, before you throw your hands up wondering how could this be, just think about it: do your clients always know what they want you to write? Am I making myself clear? If so, read on…if not, please read this paragraph again!
As writers, we can assume that when a potential client approaches us to write for them, that they always know which topics they want you to cover. Without sounding cheeky, only if this was always so! To put it mildly, you may have a client who wants you to write “X” amount of articles, which he or she will place on their own web site in hopes of building up SEO [search engine optimization, that is], and your part of the equation is to write interesting and compelling copy that will drive traffic to their site.
Well, this only works out if your client knows exactly which topics/subjects are to be covered, keywords used, and the length of each article. No, your client isn’t going to write the article, but they will certainly lay its foundation. No web content article can possibly get going without your knowing certain essentials including the topic and which keywords are to be utilized. Make certain that these building blocks are included with your proposal, otherwise you risk going down one path while your client wanted you to go down another.
Unless you have plenty of time to constantly rewrite every article I recommend that you uncover precisely what the client wants from you.
When I sense that a client isn’t sure which direction they want me to proceed, I then start asking several questions, including:
Do you have a topic you want covered? If so, what is it and do you want me to come up with the article title or is this something that you would like to do? Knowing this information will help you create the introductory paragraph and your topic sentence.
Next questions: which keywords do you want me to use? I try to limit my clients to a small group of 2-4 words per article. Additional keywords mean additional articles…why confuse your readers? Why kill SEO? As I write this article for you do you have 3-4 points you want me to make? All of this information will comprise the article’s body.
Finally, what sort of “call to action” are you desiring? Do you want readers to buy a product? Read something else? Call their representative? I leave the anchor links up to the client, but I try to bring the article exactly to the point where the client wants it to be.
If you have gotten satisfactory answers to each of your questions, you have helped your client get over their own case of writer’s block. Yes, to a certain point every client has already visualized what they want written [they bring you on because they don’t know how to craft the right words or are simply too busy to write for themselves]. If they haven’t, you must help them answer the previous questions in order for you to write effectively.
If you don’t take the time to make certain that your client is sure of what he or she wants, you will have wasted time and delayed the opportunity to go to the next project.
I don’t know about you, but time is of the essence and we writers cannot afford to waste any of it. Nail down exactly what your client wants before tackling any project to save yourself time and to preserve your sanity!
Tags: article marketer, article submission, article writer, edit, editing, editor, write, writer, writing
customessay @ 9:21 pm
Article Scribble literary works and Clients: When Things Do Not Slog away To
In each of my subject relationships, I look forward that mutual respect and reliability be basic ingredients in my linking with the other individual. If one or both traits do not exist, then the relationship shouldn’t proceed any further.
So, what do you do when you get an uncomfortable or bent impression about working championing someone, but you can’t tender your finger on it? Should you persist the business relationship or move on?
I deep down cannot declaration these questions on the side of you, but I have well-grounded that in my many years of working owing or with people that it is fully okay just now to move away on. In other words, if I put faith that a function relationship is not mutually gratifying, than it is okay to end it. There are abundance of employers peripheral exhausted there and piles of other projects to work on. The yet can be said there the other herself: if you shove off them or they drop you, they will gather up someone else.
In my opinion, you lack not contain a limited or physical reason either. On occasion you have a gut counterbalance to a singular forecast while other times there may be something up the project that simply goes against your principles or good doesn’t be agreeable to articulately with you. No sum, simply conclusion the affair relationship and move on.
How you drifting the relationship is up to you. If you hunger for to leave a door open, effective the human being that you are hustling with other projects is fine. If you want to segregate the door, you can swear them specifically why you no longer want to work for this person.
In all cases, mellow your words with humaneness, but don’t waffle and certainly don’t rat lies. You can’t harry about what others characterize as with regard to you; to do so is a waste of space and compel certainly impact your cleverness to upon fashionable and solid business relationships down the line.
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Tags: article, article marketing, articles, Business, edit, editing, editor, publish, publisher, publishing, submit articles, write, writing
@ 7:13 pm
Maintaining Article Integrity
Inasmuch as I enjoy writing, I do not enjoy participating in schemes to create “templated” articles for other “authors” to use or misuse to their delight. Or, at the very least, to profit from my hard work!
On occasion, I am asked by a client to take someone else’s article, make some changes, and make it their article. Quite frankly, this smacks of plagiarism…I won’t do it, so please don’t ask!
Instead, if there is a general idea in a particular article that strikes a responsive chord in you, I would be interested in taking a look at the article and see if it inspires me to create original work. The key, of course, is original work, not a rip off of someone else’s writings and not a thinly disguised rewrite of the article.
My policy regarding working for others is this: if you trust my writing talents, you can trust that what I write for you will be “knock their socks off” good writing that will stand on its own two feet.
A good writer is a wellspring of original material while a poor writer hangs on to coattails of other writers or, worse, steals their information outright. Don’t get caught up in the “article mill” schemes that some so-called writers are involved in. Your reputation is at stake and you will be found out.
Tags: article integrity, article submissions, edit, editor, freelance writer, publish, publisher, writer
customessay @ 7:36 am
Ripping Apart An Existing Article
Occasionally, I get a request from a client to take their existing articles and rewrite each one with a fresh “voice” or style. I usually look at these types of projects with a bit of suspicion, as I wonder if the articles are owned by the client or swiped from someone else. I only proceed if I am confident that the articles are, indeed, the intellectual property of the person possessing them.
Once I get the articles in hand, I look over each one carefully to see what must be done to whip them into shape. I must tell you I have received some of the worst written rubbish from gleeful clients expecting me to improve upon their initial poor efforts. Let’s just say that I never tell my clients exactly what I think of their original work, but I am not shy about doing a hatchet job on an article either!
I like red pens and I bring one out and start crossing out sentences, correcting grammar, adjusting paragraphs, and inserting my notes. There are times when my “marks” seem to outnumber the words that were previously typed or written.
If the client gives to me the project on diskette, I simply insert the diskette [after running a virus check, of course] and print out each article in Microsoft Word and go at it. If no diskette is supplied then I simply input the article with my changes included and take it from there.
Normally, I must redo all or parts of an article two or three times before I get a good feel for it. Then and only then is it sent off to the customer for their review.
Quite frankly, it is easier for me to write an article from scratch then it is to take an existing article and rip it apart. Still, I savor the challenge and usually get a “job well done” in response as I transform an existing piece from an ugly duckling into a graceful swan.
Tags: article editor, article writer, edit, editor, publish, publisher, web content writer, write, writer
customessay @ 8:04 pm
Shifting Deadlines
As a writer who works on multiple projects at any given time, I attempt to pin down a deadline from my clients even if one is not stated. Why? Because, the “I am in no hurry for these” statements invariably becomes, “are you done with the articles?” How embarrassing is that if I make the assumption that a project could be put off, especially if my client wants it now?
I have learned to do the following: as soon as I get a project I ask for a specific timeline for when the job should be completed. If the client wants to receive proofs by a certain time, they will. I will also ask them to return to me the reworked article by a certain time too, especially if the “final copy” deadline is fast approaching. No one likes to respond to a panicked, “where is my finished copy?!” statement especially if the hang up is on their end. Regardless of the reason, the burden falls on you, the writer, if there are any snags.
Fortunately, most jobs I do are “in progress” almost as soon as I accept the assignment. Generally, I start my research right away and then I start working on an outline of the article. Once satisfied with the outline, I craft a rough draft and, finally, I write my final copy. Sometimes I take a break between the various steps in order to get more information, give my mind a rest, or simply to attend to other matters.
So, if I receive an urgent request [or demand!] for the completed project I can usually respond very quickly with at least some of the work immediately. Human nature, being what it is, I can expect that even agreed upon deadlines will shift around from time to time. How I respond to these types of demands is indicative to how well I work with my clients.
Tags: article submissions, article writer, edit, editor, freelance writer, publisher, read, write, writer
customessay @ 9:26 am
THE SYNOPSIS…made easy!
You have completed your mss, you have even written a cover letter to enclose with your mss, but still, that is not enough! You need a synopsis of your work to add to them as well.
What is a synopsis?
A synopsis is a summary of your work. You must always enclose a synopsis with your mss. Do not expect the editor/publisher to read your mss without it, as they do not have much time available. Your synopsis will tell them if it is worth reading further on. So, it is important to write a good synopsis , as it is this document that represents and will sell your work.
How to write a synopsis.
First write the title of your work, followed by your name.
Then write the word SYNOPSIS in the middle.
e.g.
TURTLES
By Jason Brown
SYNOPSIS
Now, try to be brief and precise. This is only the outline of your work, so skip details or any unnecessary information.
Let us suppose you have written a book about Turtles. You can start:
‘The proposed book, aimed at pet lovers and pet owners would extol the…’
(you must state who your book is aimed at and what it is about)
Then you can add a new paragraph:
‘The book would fill a much needed gap in the market because…’
(You must justify the need for your book. Try to find a good reason, so as to persuade the prospective publisher that it is worth investing on your work.)
Now, go for the lay out of your book. You could write:
‘It is suggested that the book should contain 10 chapters on the breeds..’
The introductory chapter would deal with the…followed by a chapter on…’
Finally, you can end:
‘It is considered that chapters would also be included on…’
Bear in mind that in your synopsis you are marketing an idea, which will be backed up with a specimen chapter and a list of chapters.
You must be original. Publishers need a fresh approach, even if the subject you have written about is common.
Be brief. No more than 1000 words ( original 50,000) or less. Usually one A4 page sheet is enough. The shorter, the better.
Write your name, address contact numbers (e-mail) at the end of the synopsis.
In the case of a novel, write down the plot of the story in one page. Keep the main points and discard the rest. The publisher will only want to know what your story is about, the basics of the plot, and what happens in the end. If he likes it, he will go on to read your specimen copy.
Be prepared to wait for a long time before you get a reply. Do not call the publisher and do not send a fax. Be patient. However, if you don’t get a reply in the specified time, write or e mail to the publisher. e.g. You can say:
Dear Mr. Brown, (publisher’s name)
I wonder what has happened to my novel, (title) , sent to you on (date).
I would be grateful if you could send me a reply at your earliest convenience.
Sincerely,
Mary Smith (your name)
That’s all. Now, you can start writing your synopsis.
GOOD LUCK!
Liana Metal
550
Edit or Rewrite: Either Way it is Work for You!
As a freelance writer, some of my least favorite projects are those where the client wants me to rewrite an existing article. I have since learned that this type of statement, “It’ll only involve a little editing,” usually really means, “You’ll have to rewrite the entire article in order for it to make sense.” My advice to you, the freelancer, is try to determine in advance just how much “editing” you will have to do, otherwise be prepared to initiate a time consuming rewrite that won’t pay for itself.
My first sizable rewriting job was one I now call, “my blunder from down under.” By down under, I certainly don’t mean Australia &ndash you have to dig a lot deeper to go to where it is hotter. Get it? A real “devil” of a job!
The job involved “editing” five articles by including new information and cleaning up verbiage and syntax. Or so I thought. As it turned out, each of the five articles lacked clear and concise purpose and failed to produce a tight and sensible conclusion. I saw the “writing on the wall” and decided that the editing job would need to turn into a complete rewrite in order to make any sense of them.
Two full days later my work was done after submitting the drafts to the client, having the client send back additional changes and comments, and resubmitting the final copies back to the client.
After this experience I was mentally exhausted and frustrated, but I learned a valuable lesson: work diligently to uncover what a job entails before agreeing to take on a project and/or leave open the possibility that your price may change [read: will increase] should extra work be involved.
It was a tough lesson learned, but I found out that the “devil” is really in the details when it comes to accepting a rewriting project. Either way it is “work” for you!
Tags: article submissions, editing, editor, freelance writer, freelancing, publishing, writer, writing
customessay @ 11:51 am
Article Writing and Clients: When Things Do Not Work Out
In each of my business relationships, I expect that mutual respect and trust be essential ingredients in my association with the other individual. If one or both traits do not exist, then the relationship shouldn’t proceed any further.
So, what do you do when you have an uncomfortable or odd feeling about working for someone, but you can’t put your finger on it? Should you continue the business relationship or move on?
I really cannot answer these questions for you, but I have learned that in my many years of working for or with people that it is simply fine just to move on. In other words, if I believe that a business relationship is not mutually satisfying, than it is okay to end it. There are plenty of employers out there and plenty of other projects to work on. The same can be said about the other person: if you leave them or they drop you, they will find someone else.
In my opinion, you need not have a specific or tangible reason either. Sometimes you have a gut reaction to a particular project while other times there may be something about the project that simply goes against your principles or just doesn’t sit well with you. No matter, simply end the business relationship and move on.
How you end the relationship is up to you. If you want to leave a door open, telling the person that you are busy with other projects is fine. If you want to shut the door, you can tell them specifically why you no longer want to work for this person.
In all cases, season your words with kindness, but don’t waffle and certainly don’t tell lies. You can’t worry about what others think about you; to do so is a waste of time and will certainly impact your ability to develop new and solid business relationships down the line.
Tags: article marketing, Business, edit, editing, editor, publish, publisher, publishing, write, writing
customessay @ 11:36 am
Article Shelf Life: Getting the Most Out of What You Write
I admit that the internet is definitely for the “here and now.” Always changing, what may be popular one day may be irrelevant the next. A den of “fast track fads” is what the internet has become. Still, if you are an article writer, you know that the web content you provide for your customers today must have an extended shelf life with it, otherwise your customers lose out and your reputation sinks. You can write relevant and persuasive content that doesn’t lose its sheen with time; read on and I will show you how.
It is a given that if you write seasonal articles these very same articles will quickly lose their appeal once the season is over. Few people are interested in Valentine’s Day pitches outside of January and February, but you can keep their interest strong year round by not directly focusing on products, but on the history of the holiday. I have discovered that my seasonal articles are likely to get read “out of season” if they deal more with something beyond an overt sales pitch. Give readers something to digest other than talking about chocolates and flowers; you can discuss “love” a timeless subject with universal appeal!
In addition, stay away from explicit dates. If you mention something to the effect, “here in December 2005…” you will quickly age your article in no time. This can be difficult to do if you are mentioning something like current mortgage trends or recent world events. All of those hurricane articles you read just a few months ago seem distant and certain to be ignored by readers who are focusing on current events [however, they may become valuable again when the next hurricane season rolls around]. It is okay to write current event articles, but expect them to quickly fade into oblivion once the event has passed.
Typically, the subject of “shelf life” does not come up with my customers. If I am asked, I mention that each article should have at least one year’s appeal before an update might be necessary. This is reasonable length of time given the fast paced changes on the web. Naturally, if the customer wants me to do the update, they will be charged the same rate as a fresh article: in reality I provide to my customers a new article, not some cut and paste update.
Finally, I never give explicit guarantees for an article’s effectiveness because once it leaves my hands, I seldom know exactly what a customer will do with it [i.e., place it in a newsletter, turn around and sell it, put it on their web site, etc.]. My customers know that what I write for them can be effective, but its ultimate impact is only as good as what they choose to do with it.
Tags: article submission, article writing, edit, editing, editor, publish, web content, writer, writing
customessay @ 10:29 am
